While working with the Red Bulls, I designed and produced deliverables spanning across social media content, website assets, banner ads, emails, promos, and resizing images. I Consulted with design team hierarchy throughout all phases of design and took design lead on social media campaign for professional team affiliate with about 43,000 followers.

New York Red Bulls

CREATIVE DIRECTOR

justin baier

COMPANY

new york red bulls

RBNY game day vs. charlotte

On May 29th 2024 the New York Red Bulls had a match against Charlotte FC. I was provided field access, and a Sony A7III camera and 70-200mm lens to capture action shots and fans during the game. This was a job outside of my comfort zone, but I really enjoyed myself learning a new skill along side my co-workers while getting up close and personal for a professional soccer game.

The Red Bulls pulled off a 3-1 victory, scoring two go ahead goals in the final minutes of the match. I was lucky enough to be on the sidelines to capture the celebration of the game winning goal. After the game, I edited and compiled the photos into a gif that was posted on the RBNY social media handles.

RBNY II

RBNY II is the minor league soccer club for the New York Red Bulls. My first week on the job, I was challenged with creating the starting eleven and score graphics for the teams social media. These are posted in real time, updating fans on who is starting and what the halftime and full time scores are. I was given textures and patterns that are used throughout the teams brand identity, and was given creative control to design simple yet thoughtfully designed score graphics.

STARTING XI INSTAGRAM POST

FULLTIME FACEBOOK POST

HALFTIME X POST

For this project, I tasked with creating a graphic for a sweepstakes that Bamba Peanut Butter Puffs is hosting. Giving away one-year supply of Bamba, along with two (2) Managers Box tickets for August 31st match vs. Philadelphia. The sweepstakes is fully hosted on Bamba's social feed, but we helped to promote through our social channels, so I was challenged with creating the graphic to have the same look & feel, as well as adhering to our brand standards. Bamba posted the sweepstakes graphic on their Instagram feed, in addition to us helping promote the sweepstakes on RBNY social handles.

BAMBA SWEEPSTEAKS

1080x1080 Instagram Feed Post

1080x1920 Instagram Story Post

1920x1080 Web Graphic

Sales tables

Sales tables are set up throughout the arena on game day. There is a sales representative at each table, accompanied with a large screen graphic stating giveaways that the Red Bulls are offering for the month. The goal of these sales tables are to generate leads and start conversations at our sales table locations at each home match by giving away various experiences and items. My job was creating the digital screen graphics.

The final deliverables are 1080x1920 and 1920x1080 digital screen sizes showcasing these prizes:

April- Legacy Kit, May- Team Signed Daniel Patrick Kit, June- 2 Managers Box Seat tickets to 7/17, July- Invite to August Meet the Team Day, August- 2025 Red Membership, September- 2 Mangers Box Seats tickets for 10/19, and October- Team Signed Soccer Ball