A Lebanese restaurant that represents my family’s ethnic culture and history and hopes to teach its customers to be proud of who they are and where they come from, no matter where they come from.
Habibis
INSTRUCTORNathan Young
INSTITUTIONTYLER SCHOOL OF ART AND architecture
As a Lebanese-American college student I wanted to learn more about my family history and ethnic background. Very quickly this restaurant project became a personal project because it highlights my family. The name of the restaurant came to me promptly, “Habibi” is what my late Aunt Rosie always called me, it translates to “My love”. Her sister, my late Aunt Terry was the family chef, who cooked any Lebanese dish you could think of. Their younger brother, my late Grandpa Lou, was a family man who shared his humor and wisdom that united our side of the family of 24 people (and more). This restaurant is dedicated to them as their legacy is carried on through a big loving family.
After a couple of days, I decided it was best to have a word mark for the logo. I searched for typefaces that were in english, but shared the look and feel of what written Arabic looks like. I used a typeface called “Albondigas”.
I then added how Habibi is spelled in Arabic under the English word.
For the colors of Habibis, I chose to use the red and green from the flag. Then, for a third and final color, I added a creme color because I understand that most of my audience will be from western culture where people see green and red making them think of Christmas which is something I intend to avoid with this brand.
The flag of Lebanon
LOGOAs I wanted to keep this project very personal, I decided to keep almost all of the branding to be hand drawn, this includes patterns, icons, and the typeface used throughout the brand.
The main component for this project is the website. Including a homepage, family tree, as well as a user friendly interface where you can order food online, or book a reservation.
Additional branding included interior designs, a menu, to go boxes, and paper bags.
