Yes, Toys “R” Us is back! Each store located within a Macy’s where you can re-live your childhood dreams. Over the summer in 2022 I was a Graphic Design intern for the marketing team. Over the course of my time there I made various icons, social media posts, promotional ads, as well as a campaign of Geoffrey emojis.
TOYS “R” US
INSTRUCTORLOGAN LEBUIS
COMPANYWHP GLOBAL & TOYS “R” US
Over the summer of 2022 I was a Graphic Design intern for the marketing and creative content team for Toys “R” Us. Toys “R” Us is a company that failed due to the technological control that had taken over, where people do not go toy shopping. Instead, they buy their toys online and have them delivered. But because of its recognizable brand and nostalgic qualities, Toys “R” Us made its comeback.
As Toys “R” Us is making its comeback, it was a great experience to be a part of the team that is challenged with re-creating the company’s strategy to put its name back out into the world. This means creating its voice on TikTok, Instagram, and other social media platforms. The internship was a great experience in the professional world, where I expanded my network and learned a lot about Graphic Design. Throughout this internship, I made various icons, social media posts, promotional ads, and a campaign of Geoffrey emojis that are available for public use on Instagram! These GIFs have over 210,000 views and counting, check them out here.
